With the
E age fast making its presence in our country, the generation
“now and next”, especially in and around the metro
cities. is adapting itself to the new markets. By 2009, 30-40
million people in and around Delhi/NCR are likely to shop
online. Changing lifestyles and shopping habits coupled with
superior options and selections make this interactive medium
most attractive to this e-generation. These provide opportunities
of business include advertising space to strengthen brand
equity coupled with lower infrastructure costs, a global audience
that can be catered to without the restrictions of the zones.
Trade though online business portals in the country are growing
60% year-on-year. |